Zudio: Digital Marketing Strategy
Role: Digital Marketing Strategist
As part of my coursework on Integrated Digital Marketing Strategies, I had the opportunity to develop a comprehensive content and media strategy for Zudio, a value fashion brand under the Tata Group. The project’s focus was to enhance Zudio’s digital presence and strengthen customer engagement.
The strategy involved redefining Zudio’s brand positioning, crafting a unique selling proposition, and aligning marketing initiatives with the company’s mission to democratize fashion. Key elements included developing a website site map, social media strategies, and an information architecture tailored to the brand’s goals.
This hands-on experience deepened my understanding of the nuances of digital marketing, allowing me to implement creative strategies that elevated Zudio’s visibility and appeal among fashion-conscious shoppers.
Challenges
The project required designing a cohesive strategy that balanced brand consistency with dynamic, topical content. Ensuring seamless integration of the Paid, Owned, and Earned Media framework while addressing diverse audience segments posed a significant challenge.
Progress
Impact Delivered
The project delivered a comprehensive marketing strategy that enhanced Zudio’s digital footprint. The implementation of creative campaigns and precise execution of the POEM framework positioned Zudio as a go-to destination for value fashion, strengthening its engagement with target audiences.