Chococrisp IndulgeRole: Brand Strategist
As a Brand Strategist for Chococrisp Indulge, I developed a dynamic identity for a unique snack brand targeting the 15-30 age group. The product, a chocolate-covered potato chip, demanded a blend of creativity and innovation to capture the attention of trend-conscious consumers.
The brand’s identity was shaped around fun, playfulness, and innovation. I crafted interactive advertising strategies and engaging social media campaigns to create buzz and establish a strong presence among Gen Z and Millennials.
The launch strategies focused on influencer collaborations and playful storytelling, which resonated with the audience and resulted in strong initial sales and heightened consumer excitement.
Challenges
Positioning a new and unconventional snack in a competitive market required creating a compelling brand story that resonated with the target demographic. Ensuring the right mix of innovation and relatability in branding was critical to achieving market acceptance.
Progress
Impact Delivered
The innovative branding and marketing strategies led to strong initial sales and created excitement around Chococrisp Indulge. The playful storytelling and influencer partnerships established the product as a favorite among trend-conscious consumers, ensuring long-term brand engagement.