HawkinsRole: Market Research Analyst
As part of my Strategies for Market Access course, I conducted an in-depth analysis of Hawkins Cookers' sales processes, customer engagement tactics, and competitive positioning in India’s cookware market. Through a comprehensive field visit, I gained hands-on experience understanding how a leading brand operates across diverse market channels.
The project focused on exploring Hawkins' strategic positioning to stay ahead of competitors like Prestige, Borosil, and local brands. This included evaluating their customer-centric feedback mechanisms and multi-channel sales strategy, which spans general trade, modern retail, online marketplaces, and government sectors like army and police canteens.
These observations provided me with actionable skills in market observation, sales strategy analysis, and competitive benchmarking, while offering valuable insights into the mechanics of a successful go-to-market strategy.
Challenges
Balancing Hawkins’ multi-channel sales strategy while addressing diverse consumer needs posed significant challenges. Understanding localized preferences and leveraging customer feedback mechanisms required innovative approaches to ensure consistent engagement across traditional and digital platforms.
Progress
Impact Delivered
This project highlighted opportunities to enhance Hawkins’ customer engagement and market differentiation. My recommendations, including immersive in-store experiences, localized marketing efforts, and leveraging customer data, aimed to strengthen Hawkins’ competitive positioning and foster long-term consumer loyalty.