OneBoardRole: Design Thinking Consultant
As a Design Thinking Consultant at OneBoard, a travel tech company based in Goa, I spearheaded a project to optimize their website for a younger demographic, specifically targeting school and college students. Through comprehensive research, we identified key areas for improvement and implemented a user-centric design strategy.
The project involved conducting a detailed SWOT analysis and developing survey tools to accurately capture student preferences. Using this data, we created customer personas and performed empathy mapping to ensure that the design aligned with user needs.
The strategic overhaul culminated in the development and testing of prototypes, which resulted in a 30% increase in user engagement. This hands-on experience reinforced my skills in leveraging design thinking to deliver impactful results.
Challenges
Understanding the unique needs of school and college students required in-depth research and creative problem-solving. Balancing usability with engaging design and aligning the platform's goals with user preferences posed significant challenges during the project.
Progress
Impact Delivered
The project achieved a 30% increase in user engagement by implementing a design thinking approach tailored to the needs of school and college students. The user-centric enhancements significantly boosted OneBoard’s appeal to its target audience, establishing it as a preferred platform for young travelers.