Zudio: Digital Marketing Strategy
Role: Digital Marketing Strategist
As part of my coursework on Integrated Digital Marketing Strategies, I had the opportunity to develop a comprehensive content and media strategy for Zudio, a value fashion brand under the Tata Group. The project’s focus was to enhance Zudio’s digital presence and strengthen customer engagement.
The strategy involved redefining Zudio’s brand positioning, crafting a unique selling proposition, and aligning marketing initiatives with the company’s mission to democratize fashion. Key elements included developing a website site map, social media strategies, and an information architecture tailored to the brand’s goals.
This hands-on experience deepened my understanding of the nuances of digital marketing, allowing me to implement creative strategies that elevated Zudio’s visibility and appeal among fashion-conscious shoppers.
Challenges
The project required designing a cohesive strategy that balanced brand consistency with dynamic, topical content. Ensuring seamless integration of the Paid, Owned, and Earned Media framework while addressing diverse audience segments posed a significant challenge.
Progress
Brand Strategy
Redefined Zudio’s positioning and unique selling proposition.
Content Model
Implemented the 3H content framework for audience engagement.
POEM Execution
Integrated influencer marketing and user testimonials for measurable results.
Impact Delivered
The project delivered a comprehensive marketing strategy that enhanced Zudio’s digital footprint. The implementation of creative campaigns and precise execution of the POEM framework positioned Zudio as a go-to destination for value fashion, strengthening its engagement with target audiences.