Sahrudaya FoodsRole: E-commerce and Social Media Strategist
I collaborated with Sahrudaya Foods, a social enterprise focused on promoting healthy traditional snacks while empowering rural women. My role centered around crafting an e-commerce strategy, where I analyzed suitable platforms—Amazon, Jio Mart, and Big Basket—for launching their products and evaluated the potential of physical store expansion.
To enhance their digital presence, I developed an Instagram marketing strategy that included a consistent content calendar featuring product highlights, customer testimonials, and behind-the-scenes content. The strategy leveraged Instagram's shopping tools to drive engagement and visibility.
This project not only strengthened Sahrudaya Foods’ market reach but also empowered rural women by showcasing their culinary talents, blending business growth with meaningful social impact.
Challenges
The project required identifying optimal e-commerce platforms and crafting a social media strategy that balanced authenticity with professional branding. Additionally, addressing rural market penetration while maintaining a strong urban appeal posed unique challenges.
Progress
Impact Delivered
The e-commerce strategy increased brand visibility and sales by 20%, while the Instagram marketing campaign boosted customer engagement within health-conscious demographics. By blending business strategy with social impact, this project enhanced Sahrudaya Foods’ position as a trusted and empowering brand.